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In early 2025, Rex Companies, Inc. entrusted Prestige Equipment, in conjunction with Asset Sales, Inc., with the complete liquidation of their CNC fabrication and machine shop in Newport News, Virginia. With a wide range of late-model CNC machines, fabrication equipment, and shop support assets, this facility represented significant value — but it also came with a tight deadline for asset removal and sale.

Prestige was brought in to deliver a turnkey solution: one that would reach the right buyers, streamline the entire auction process, and, most importantly, maximize returns. The results not only met expectations — they raised the bar for what sellers should expect when liquidating industrial assets.

Understanding the Seller’s Goals

For Rex Companies, Inc., this auction was about more than just selling equipment — it was about efficiency, speed, and trust. Their team was facing a hard deadline to clear the facility and needed a partner who could manage the full scope of work with minimal disruption.

Their primary objectives were clear:

• Maximize Return on Assets: With high-value, late-model equipment on hand, it was essential that the assets be marketed to qualified buyers who understood their worth.
• Minimize Internal Disruption: Rex needed a partner who could take the reins, freeing up their internal team to focus on other priorities.
• Meet a Strict Timeline: The auction and asset removal needed to be completed within a firm window to meet lease and operational deadlines.

This combination of value, volume, and time sensitivity required a proven strategy — and an experienced team to execute it.

Our Approach

Every seller and facility is different, but our approach is built around one goal: delivering maximum value through a stress-free, full-service process. Here’s how we handled Rex Companies’ project from end to end:

1. Detailed Equipment Documentation & Cataloging
   Our first step was to send our team onsite to photograph, catalog, and lot every asset in the facility. From CNC press brakes and lasers to welding stations, tooling, and shop equipment, each item was carefully evaluated and documented to ensure accurate representation to prospective buyers.High-quality images, clear descriptions, and organized lotting aren’t just a formality — they are a key driver of competitive bidding. For prospective buyers, trust begins with clarity.
2. Customized Marketing Strategy
   A successful auction is as much about who shows up as it is about what’s being sold. Our marketing campaign for the Rex Companies auction was built to drive engagement from both general and niche buyers:
   • Email Campaigns: We executed a multi-touch email campaign targeting a curated segment of our 250,000+ contact database. By focusing on qualified buyers with a track record of interest in CNC and fabrication equipment, we generated strong engagement and helped drive bidder turnout and auction momentum.
   • Paid Digital Advertising: Ads were placed on key industry sites, such as Bidspotter.com, Machinio.com, Machinetools.com, and Google to reach in-market buyers.
   • Social Media Promotion: LinkedIn, Facebook, and Instagram were used to build momentum with video clips, auction highlights, and reminders.
   • Direct Outreach: We reached out personally to past buyers of similar CNC and fabrication equipment to alert them to key lots

The result was strong visibility and pre-auction buzz that translated directly into active bidder participation.

3. Streamlined Online Auction Execution
   The auction itself was hosted on Bidspotter.com, a trusted online platform in the industry, ensuring accessibility for both domestic and international buyers. Our team monitored the event in real-time, providing bidder support and ensuring a smooth experience from start to finish.Behind the scenes, we managed all logistics — from final inspection scheduling to post-sale invoicing and buyer coordination — keeping the process efficient and professional.

The Results

By the close of the auction, every major asset had sold — many with competitive bidding that exceeded expectations. Here’s a snapshot of the key outcomes:

• 100% Sell-Through Rate: Every major piece of equipment was sold successfully.
• Global Bidder Participation: Registered bidders from across the U.S., Canada, and overseas markets.
• Strong Recovery Values: Late-model machines fetched strong prices thanks to targeted marketing and well-prepared listings.
• On-Time Project Completion: The facility was cleared and all equipment removed within the client’s deadline.

Rex Companies, Inc. walked away with the peace of mind that comes from working with a partner who delivered — not just promises, but real, measurable results.

Why It Matters for Future Sellers

If you’re considering selling surplus equipment, closing a facility, or simply trying to extract value from underutilized assets, Prestige Equipment offers a streamlined path to success.

Our turnkey auction services are designed around what matters most to sellers: speed, simplicity, and results. We handle the heavy lifting — so you don’t have to.

Whether it’s one machine or an entire plant, we’re ready to build a custom solution that works for you.

Ready to Sell?

Let’s talk! Our team is ready to help you maximize the value of your equipment — on your timeline, and on your terms.

📞 Contact Us For a Confidential Consultation Today!